UX FLOW / 01 / 04

01ResearchObserve

02User flowFind friction

03PrototypeDesign

04ValidateMeasure & iterate

prototype / checkout-flow

CONTINUE

INTERACT

Research / Flow / Prototype / Validate

I bridge user needs, business goals, and technical possibilities.

6+ years designing B2B & SaaS products for companies, startups & founders, transforming complex problems into intuitive, scalable experiences that improve adoption, efficiency, and business outcomes.

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Open to full-time & contract roles · Remote-friendly · Specialized depth in SaaS, B2B & Startups

Years in UI/UX & Product Design

35%

Increase in user interaction driven through redesign

95%

Client satisfaction rate across SaaS, Healthcare & B2B

Designers led & mentored as a team

Selected work

Featured Works.

MARKETPLACE

Making luxury marine bookings feel certain.

Coastals brings yachts, kashtas, fishing and water experiences into one marketplace / replacing fragmented booking with a clearer path from discovery to confirmation.

Shipped

MarketplaceB2CKuwait

Read case study ↗ View on App Store ↗ View on Figma ↗

Coastals — luxury marine booking product

VIEW PROJECT↗

FINTECH

Money, made yours.

A youth-focused financial experience connecting teen independence with parent confidence through spending, saving, learning and guidance.

In Development

FintechMobile + WebYouth Finance

Read case study ↗ View on Figma ↗

VIEW PROJECT↗

COMMUNITY

A private space that remembers.

Designing a shared digital space for people, places, plans, memories, activities and community information.

Shipped

Product UXCommunityiPhone + Web

Read case study ↗ View on App Store ↗ View on Figma ↗

VIEW PROJECT↗

ENTERPRISE SAAS

FieldOps

A mobile-first platform for construction teams to streamline operations through centralized reporting, task management, and real-time workforce coordination.

Shipped

Field ServicesMobile AppOperations

Read case study ↗ Original project ↗ View on Figma ↗

VIEW PROJECT↗

LOGISTICS

MACH Delivery Service

Redesigning the booking experience for multi-service delivery in Middle East markets. Tackling service discovery, checkout friction, and trust barriers for B2B, B2C, and C2C users.

Shipped

B2BB2CLogisticsMulti-sided Platform

Read case study ↗ Original project ↗ View on Figma ↗

VIEW PROJECT↗

About me

“I don't design for features, I design for outcomes.”

By combining Product Strategy, User Research, and User Experience design, I help teams transform complex challenges into intuitive products that reduce friction, increase adoption, and create measurable business value.

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